Farmer Organizations & Exporters

For coffee farmer organizations and exporters, we understand the challenges you face in navigating complex markets, investing in climate-resilient farming practices, and ensuring sustainable livelihoods for your farmers.

At Vuna, we envision a thriving coffee sector where your organizations can consistently secure fair prices, adopt sustainable farming methods, and empower your communities.

Our Partners

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Building Capacity for Market Success

We develop tailored capacity-building pathways and provide coaching support to farmer organizations and private exporters.

This equips your organization with the expertise and resources needed to adapt to market demands and evolving customer preferences in key regions such as the USA, EU, East Asia, and the Middle East.

Driving Tangible Results

From procurement to sales, marketing, price fixing, finance, and compliance, Vuna’s education pathways and coaching have empowered farmer organizations and exporters - from Mexico to Uganda to Indonesia - to refine their business practices and build compelling brands.

Here are some concrete examples of how we’ve made a difference:

  • Drafted market access strategies tailored to specific regions, such as East Asia and the USA.

  • Refined brand messaging and materials to resonate with targeted buyer audiences.

  • Aligned green coffee product offerings with buyers’ needs for unique, story-driven coffee.

  • Facilitated personalized introductions to select buyers, securing at least one shipment of green coffee samples for testing.

  • Assisted exporters in closing contracts and securing new buyers during harvest seasons.

  • Provided training on more effective price-fixing strategies to capitalize on price spikes during periods of high volatility.